From the desk of Cesare Cardone, CEO, GBM

Smart businesses realise that information technology is imperative to their operational efficiency and, as a consequence, to their success. They look for a provider who is reliable, competent and flexible to adapt to the ever changing challenges of a competitive environment.

Given the dynamic landscape, I am delighted to be at the helm of GBM, a company that is considered to be the Gulf’s leading IT solutions provider. It is an exciting time to be working with such a highly skilled team as we are everyday using our expertise to enable and empower our customers with leading edge IT solutions.

GBM is an interesting fusion of many parts not least that its DNA is shared with IBM. Almost two decades ago, in 1990, GBM was formed as a spin-off from IBM becoming the sole distributor, sales, service and support provider for a large part of the IBM portfolio. In 1999 GBM added Cisco to its partnership and further enhanced the value proposition GBM offers to its clients, partners and associates.

IBM and Cisco both continue to place full trust in GBM, as do more than 20 solid internationally-recognised solution providers which forged strategic partnerships with GBM. This has led many organisations in the region to entrust GBM with their IT infrastructure needs.

I am confident that GBM’s business will continue to show a healthy expansion, through organic growth and acquisitions – GBM successfully acquired IT companies in Dubai and Pakistan and is open to more of the same.

Considering our vast portfolio of business and affiliations, customer feedback plays a crucial role. There is never any time to rest on our laurels – we constantly raise the bar on ourselves to continually offer a strong value proposition to our clients, customers, principals and partners.

GBM invests in continuous training of its employees who are well-equipped to address the ever-evolving industry specific IT demands of the region.

The bottom line: we simplify the use of IT so you can lead with effective IT solutions, efficient service, and confidence in technology.

Cesare Cardone